Are you a business owner? If you do, you know first-hand how hard it is to market. It is very easy to spread your message with technology. Video marketing is a great way to increase your business’ visibility. Review the piece that follows to get terrific insight on what video marketing can do for you.
Any marketing video should be short. A lot of people do not have a very long attention span and they want to find out their info right away. If your video has to be long, think about making a series out of it so people can come back when the part they want to hear is available.
Do not fret about your video production value. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. A simple video can do as well as a fancy one.
If you want to promote a product, create a video to demonstrate it. How-tos are one great way to use videos to your advantage. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
Use a consistent tone in your videos. Humor can be used in silly spoofs or educational videos, alike. Take the time to really get to know your audience so that you can cater your videos to them. Consider these and other factors when developing your techniques.
Remember to write a greeting and a closing into your video script. You have to clearly say your name, your company, and the topic of the video. At the end of the video, say the company name again and use the call to action so that your viewers visit your site and/or purchases your product.
Your videos can also promote the rest of your marketing mix. If a viewer stumbles across your work on YouTube, they may not know where else to find you. Share your information across multiple sites for increased traffic. Linking your website to popular social media websites will quickly increase the domain’s traffic and provide a surge of interest through the online marketplace.
If you aren’t good at videos, recruit outside help. Try holding a video contest in which you award the best ones with prizes. People will want to want to get their video out there!
When posting marketing videos on YouTube, be sure to moderate comments. Some viewers base their opinions on what others have said regarding a video, and harsh, nasty commentary can be devastating to your goals. Turn off comments if you don’t have time to moderate them.
Short videos are preferable. Aim for three minutes or less, providing the content that viewers need without giving them the opportunity to get bored. You can sometimes get away with up to five minutes, but if you go longer than that, you are almost surely going to lose people. The shorter, the better.
Make sure each video contains a clear call to action. Inform your viewers of where your products and services are located, and insist that they act immediately. Make it easy for your visitors to follow through by making your instructions simple and clear. An assertive, powerful call to action is the perfect way to end each clip.
Video marketing is one of the best ways to get your name out there. You may not be surprised to find that online video websites have millions of viewers each day. This is why it’s important to use these videos to your advantage. Use this advice and you will see a noticeable boost in your bottom line due to increased viewership.